Project Hub

The Dog Parq

Content & production by ifstudio.

Prepared for The Dog Parq

Employee Training Video Series

Scope

~20 training videos

Prepared

September 2026

01 Overview & Objective

Primary goal — a training library that's clear, consistent, and genuinely useful for new and existing staff.
Secondary benefit — produced to a standard where select clips can double as social and brand content, without a separate shoot.
Coverage — the core procedures and training points The Dog Parq defines, structured into video form by ifstudio.

This isn't built to look like a commercial campaign. It's built to look like The Dog Parq — professional, clean, and calm enough that a staff member can watch it once and know exactly what to do.

02 Creative Approach

Same toolkit for every topic — the treatment follows what each training point needs, not a fixed formula.

Talking-head & explanation

Controlled setups where a staff member walks through a procedure directly to camera.

Live demonstration

Employee-and-dog handling shown in real time, at working pace.

Detail & B-roll

Close-ups on hands, equipment, and cues that a wide shot would miss.

Flexible mobile capture

Used where a moment calls for speed over setup — without breaking visual consistency.

In the edit

03 What We're Creating

A twenty-video training library, each one short enough to watch between tasks and specific enough to answer one question well.

~20

Videos

30–60s

Per video

Shoot day(s)

One primary production day; 2–3 supplementary sessions added afterward only if needed to complete the series.

04 Production Workflow

Before the shoot

Pre-production

Training points reviewed, organized, and translated into a shot-by-shot plan.

Shoot day(s)

Production

We film as much as possible in one day. Exact scheduling is confirmed closer to the date — a supplementary shoot may be added afterward if needed.

After the shoot

Post-production

All ~20 videos edited, captioned, and finished as one consistent series.

Wrap

Delivery

Finished files exported and handed off, ready to use.

Pre-production happens before anyone picks up a camera, so the shoot day itself is spent filming — not figuring out what to film.

05 Scope & Responsibilities

The Dog Parq provides

Professional dog-handling knowledge, procedures, and key training points
Staff and dogs available on the production day
A point of contact to confirm topics before the shoot

ifstudio provides

Translating training knowledge into concise video structures
Determining what needs to be captured visually for each topic
Direction, filming, and editing for all ~20 videos

Revisions & reshoots — light edit revisions (pacing, captions, small trims) are included as we finish each video. New footage or a reshoot — for topics added after the shoot day, or anything that couldn't be captured within it — falls outside this scope and is quoted separately.

06 Investment & Payment

Pre-production

Planning, content organization, training-point refinement, shoot preparation, and shot planning.

Production

One on-site production day, filmed to capture as much as possible — direction, camera operation, equipment, and production assistance. A supplementary shoot is scheduled separately if needed.

Post-production

Editing all ~20 training videos — captions, text callouts, B-roll, visual emphasis, sound and color consistency, and final exports.

Total investment is confirmed once the ~20 training topics and production scope are reviewed together, and paid in two parts:

50%

Deposit on confirmation — begins pre-production and secures the shoot date.

50%

Balance due after final delivery.

07 Next Steps

1
Confirm the topic list. Finalize the ~20 training points this series will cover.
2
Lock the shoot date. Set the production day and confirm staff and dog availability.
3
Begin pre-production. Once confirmed, the topic list turns into a shot-by-shot plan ahead of the shoot day.