Talking-head & explanation
Controlled setups where a staff member walks through a procedure directly to camera.
Project Hub
Content & production by ifstudio.
Prepared for The Dog Parq
01 Overview & Objective
This isn't built to look like a commercial campaign. It's built to look like The Dog Parq — professional, clean, and calm enough that a staff member can watch it once and know exactly what to do.
02 Creative Approach
Same toolkit for every topic — the treatment follows what each training point needs, not a fixed formula.
Controlled setups where a staff member walks through a procedure directly to camera.
Employee-and-dog handling shown in real time, at working pace.
Close-ups on hands, equipment, and cues that a wide shot would miss.
Used where a moment calls for speed over setup — without breaking visual consistency.
In the edit
03 What We're Creating
A twenty-video training library, each one short enough to watch between tasks and specific enough to answer one question well.
One primary production day; 2–3 supplementary sessions added afterward only if needed to complete the series.
04 Production Workflow
Training points reviewed, organized, and translated into a shot-by-shot plan.
We film as much as possible in one day. Exact scheduling is confirmed closer to the date — a supplementary shoot may be added afterward if needed.
All ~20 videos edited, captioned, and finished as one consistent series.
Finished files exported and handed off, ready to use.
Pre-production happens before anyone picks up a camera, so the shoot day itself is spent filming — not figuring out what to film.
05 Scope & Responsibilities
Revisions & reshoots — light edit revisions (pacing, captions, small trims) are included as we finish each video. New footage or a reshoot — for topics added after the shoot day, or anything that couldn't be captured within it — falls outside this scope and is quoted separately.
06 Investment & Payment
Planning, content organization, training-point refinement, shoot preparation, and shot planning.
One on-site production day, filmed to capture as much as possible — direction, camera operation, equipment, and production assistance. A supplementary shoot is scheduled separately if needed.
Editing all ~20 training videos — captions, text callouts, B-roll, visual emphasis, sound and color consistency, and final exports.
Total investment is confirmed once the ~20 training topics and production scope are reviewed together, and paid in two parts:
Deposit on confirmation — begins pre-production and secures the shoot date.
Balance due after final delivery.
07 Next Steps
Confirm the topic list. Finalize the ~20 training points this series will cover.
Lock the shoot date. Set the production day and confirm staff and dog availability.
Begin pre-production. Once confirmed, the topic list turns into a shot-by-shot plan ahead of the shoot day.
Production Tracker · Internal
00 Reference
Attack/fight scenes use a trainer + protective simulation, never a real dangerous encounter. Goal: early recognition & safe disengagement — not dominance.
Videos support training, not certification — supervisor sign-off still required.
01 Progress
Click a status pill on any video to move it forward: Not started → Scripted → Filmed → Edited → Delivered.
02 Shot List — 20 Videos
Full shot-by-shot scripts, organized by planned filming session, then by location/props for an efficient shoot order.
Session 1
No specialist equipment needed — normal daily handling, staff and dogs as usual.
Body-language & individual dog casting (3)
Quiet controlled area · close-up lens, one dog at a time
Teach employees to recognize the transition from relaxed to excited, over-aroused, and potentially unsafe behaviour before a bite occurs.
VISUALShow a relaxed dog standing or walking naturally. Close-ups: loose body, soft eyes, relaxed mouth, natural tail movement.
VO“A relaxed dog has a loose body, soft eyes, a relaxed mouth, and natural movement.”
ON-SCREENRELAXED — Loose body • Soft eyes • Relaxed movement
VISUALShow a friendly excited dog approaching, moving quickly, or jumping lightly while remaining loose-bodied.
VO“An excited dog may move faster, jump, or seek attention, but the body should still remain loose.”
ON-SCREENEXCITED — High energy does not always mean aggression.
VISUALShow repeated jumping, harder body contact, fast pacing, mouthing, or difficulty settling. Freeze briefly.
VO“When excitement keeps increasing and the dog can no longer settle, the dog may be becoming over-aroused.”
ON-SCREENOVER-AROUSED — Repeated jumping • Mouthing • Cannot settle
VISUALShow or safely simulate stiff body, mouth suddenly closing, hard stare, whale eye, weight shifting forward, freezing, growling. Use arrows and close-ups.
VO“Watch for a sudden change: a stiff body, closed mouth, hard stare, freezing, or growling. These are warning signs.”
ON-SCREENWARNING — Stiff body • Hard stare • Freeze • Growl
VISUALEmployee notices the change, stops moving closer, creates space, and reassesses.
VO“Do not wait for the bite. When the dog’s behaviour changes, stop, create space, and reassess.”
ON-SCREENSTOP → CREATE SPACE → REASSESS
VISUALClean end card.
VO“Read the dog before you touch the dog.”
ON-SCREENGREEN: Relaxed | YELLOW: Reassess | RED: Stop
✓ Correct response
Notice the change early, reduce pressure, create safe distance, and follow the dog-specific handling plan.
✕ Avoid
Assuming “tail wagging means friendly,” ignoring stiffening/freezing, or continuing to reach toward a dog after behaviour changes.
Teach employees that warning signals are information and should trigger reduced pressure, not confrontation.
VISUALDog interacting normally; then mouth closes and body suddenly stills.
VO“A sudden change can be more important than loud barking.”
ON-SCREENWATCH FOR THE CHANGE
VISUALClose-ups: closed mouth, hard stare, tense muscles, weight forward.
VO“A freeze, hard stare, or sudden body tension can be an early warning.”
ON-SCREENFREEZE • HARD STARE • TENSION
VISUALSafely staged growl or teeth display.
VO“Growling and showing teeth are warnings. Do not punish the warning and keep applying pressure.”
ON-SCREENWARNING SIGNAL
VISUALEmployee reaches farther, stares back, leans over dog, or challenges. Red X.
VO“Do not challenge the dog or prove that you are in control.”
ON-SCREENWRONG: CHALLENGE
VISUALEmployee stops advancing, softens posture, creates space, exits interaction safely.
VO“Stop increasing pressure, create space, and reassess the handling plan.”
ON-SCREENSTOP • SPACE • REASSESS
VISUALEnd card.
VO“A growl is information. A freeze is a warning.”
ON-SCREENLISTEN TO THE WARNING
✓ Correct response
Recognize the warning, reduce pressure, create distance, and stop the task if safety is uncertain.
✕ Avoid
Punishing growling, staring into the dog’s face, continuing to reach, cornering, or physically challenging the dog.
Teach employees that pain, illness, fear, age, or injury can change behaviour even in a normally friendly dog.
VISUALShow dog profile or friendly old footage, then present dog limping/hiding.
VO“A dog’s past temperament does not guarantee today’s handling is safe.”
ON-SCREENPAST BEHAVIOUR ≠ TODAY’S SAFETY
VISUALShow guarding a leg, turning away, tucked posture, hiding, flinch, stiffening when approached.
VO“Pain and fear can make a normally friendly dog defensive.”
ON-SCREENPAIN CHANGES BEHAVIOUR
VISUALEmployee says “he knows me” and reaches for painful area. Red X.
VO“Do not assume familiarity overrides pain or fear.”
ON-SCREENWRONG: “HE NEVER BITES”
VISUALEmployee minimizes unnecessary handling, keeps dog calm, seeks manager/veterinary guidance, uses backup if required.
VO“Reduce unnecessary handling and get the appropriate help before proceeding.”
ON-SCREENREDUCE HANDLING • GET HELP
VISUALDog guards painful area, growls, snaps, cannot be moved safely.
VO“If safe handling is uncertain, stop and escalate.”
ON-SCREENSTOP + ESCALATE
VISUALEnd card.
VO“Pain can change any dog’s behaviour.”
ON-SCREENPAIN CHANGES RISK
✓ Correct response
Recognize pain/fear signals, minimize handling, obtain manager/veterinary guidance, and use certified backup as required.
✕ Avoid
Assuming a known dog cannot bite, touching injured areas without assessment, or forcing movement/handling.
Kennel doorway & leashing (2)
Kennel door / gate · leash on hand
Teach employees to assess the dog and the environment before opening a kennel or entering a confined space.
VISUALWide shot: employee approaches kennel. Dog is visible behind the door.
VO“Before you open any kennel, stop and assess both the dog and the environment.”
ON-SCREENBEFORE YOU OPEN: STOP + ASSESS
VISUALPOV and cutaways: dog body language, latch, leash, hallway traffic, other dogs, escape route, barrier, backup availability.
VO“Check the dog, the gate, your equipment, the route, and your exit.”
ON-SCREENDOG • GATE • EQUIPMENT • ROUTE • EXIT
VISUALEmployee immediately opens while dog is rushing the door, steps in sideways, and blocks own exit. Freeze.
VO“Do not rush the doorway or trap yourself inside with a dog you have not assessed.”
ON-SCREENWRONG: RUSHING THE DOOR
VISUALEmployee pauses, waits for a safer moment, positions body for a clear exit, prepares leash/barrier, then opens according to SOP.
VO“Pause, prepare, keep a clear escape path, and only open when the situation is controlled.”
ON-SCREENCORRECT: PLAN BEFORE OPENING
VISUALShow dog stiffening/guarding doorway or handler hesitating.
VO“If the dog is guarding the doorway, highly aroused, or you do not feel safe, do not enter alone.”
ON-SCREENSTOP + CALL FOR BACKUP
VISUALEnd card.
VO“Stop. Look. Plan. Then open.”
ON-SCREENSTOP • LOOK • PLAN • OPEN
✓ Correct response
Assess first, prepare equipment, maintain a clear exit, and use backup when the dog or environment is not safely controlled.
✕ Avoid
Opening automatically, squeezing through a rushing dog, turning your back, entering while the dog guards the doorway, or blocking your exit.
Standardize safe leash attachment/removal and teach staff not to treat collar handling as automatic.
VISUALClose-up: calm dog, employee approaches with leash.
VO“Leashing starts with reading the dog, not reaching for the collar.”
ON-SCREENASSESS BEFORE TOUCH
VISUALDog bounces/jumps; employee pauses instead of reaching in.
VO“High excitement changes the risk around the dog’s head and collar.”
ON-SCREENHEAD + COLLAR = BITE ZONE
VISUALDog turns away, stiffens, whale eye. Freeze.
VO“If the dog becomes uncomfortable, stop repeating the same reach.”
ON-SCREENNOTICE DISCOMFORT
VISUALEmployee repositions, follows dog-specific handling plan, uses approved equipment, gets backup if needed.
VO“Use the dog-specific plan, safe positioning, and the correct equipment.”
ON-SCREENPLAN • POSITION • EQUIPMENT
VISUALSudden grab over head, repeated collar grabbing, struggling. Red X.
VO“Do not grab, wrestle, or keep retrying after warning signs appear.”
ON-SCREENWRONG: GRAB + STRUGGLE
VISUALEnd card.
VO“Never make collar handling automatic.”
ON-SCREENASSESS EVERY TIME
✓ Correct response
Read the dog first, use safe positioning and dog-specific equipment/procedure, and call for assistance if handling cannot be completed safely.
✕ Avoid
Sudden collar grabbing, reaching over the head without assessment, repeated attempts after warning signals, or physical struggling.
Kennel-to-play transfer route (2)
Hallway + gate + play-area entrance
Standardize one of the kennel’s highest-frequency tasks and prevent transfer accidents caused by route, door, leash, or dog conflicts.
VISUALEmployee stands at kennel with leash; hallway visible.
VO“Before moving the dog, clear the route.”
ON-SCREENCLEAR THE ROUTE
VISUALShow employee checking destination gate, hallway traffic, other dogs, leash, and door latches.
VO“Check the leash, the doors, the hallway, and the destination before you start.”
ON-SCREENLEASH • DOORS • HALLWAY • DESTINATION
VISUALEmployee exits kennel; another dog appears in hallway or destination gate is open. Red X.
VO“Do not discover the problem halfway through the transfer.”
ON-SCREENWRONG: MOVE FIRST, CHECK LATER
VISUALEmployee secures path, moves dog calmly, uses transition gates, arrives at play area and closes gate before unleashing.
VO“Secure each transition before moving to the next one.”
ON-SCREENONE CONTROLLED STEP AT A TIME
VISUALUnexpected dog appears / gate not secured / leash problem. Employee stops.
VO“If the route changes, stop the transfer and reset.”
ON-SCREENSTOP + RESET
VISUALEnd card.
VO“Clear the route before moving the dog.”
ON-SCREENCLEAR FIRST. MOVE SECOND.
✓ Correct response
Pre-check route and equipment, secure each transition, and stop/reset if conditions change.
✕ Avoid
Starting without checking the route, destination, other dogs, gates, or leash security; rushing through multiple doors at once.
Teach employees to manage space and group arousal before being surrounded, knocked down, or unable to exit.
VISUALEmployee approaches play area; dogs are calm and spaced.
VO“Group safety starts before you enter the crowd.”
ON-SCREENCONTROL THE ENTRY
VISUALMultiple dogs gather, jump, mouth, press around legs, block gate.
VO“Crowding can remove your balance, visibility, and escape route.”
ON-SCREENCROWDING = LOSS OF CONTROL
VISUALEmployee enters carrying food/toys and allows all dogs to pile on. Red X.
VO“Do not create extra excitement when the group is already highly aroused.”
ON-SCREENWRONG: ADD MORE EXCITEMENT
VISUALEmployee controls entry, uses gate/space management, waits for lower arousal, keeps exit accessible.
VO“Manage spacing and arousal before you put yourself in the middle of the group.”
ON-SCREENSPACE • AROUSAL • EXIT
VISUALHandler is surrounded, losing balance, cannot reach gate.
VO“If you lose space or balance, stop the task and get assistance.”
ON-SCREENRED: LOSS OF SPACE
VISUALEnd card.
VO“Control the space before the space controls you.”
ON-SCREENCONTROL THE SPACE
✓ Correct response
Manage group arousal and spacing before entry, maintain an exit path, and get assistance when crowding becomes unsafe.
✕ Avoid
Entering a highly excited group with food/toys, allowing dogs to crowd the doorway, or continuing after losing balance or access to an exit.
Play & social area (3)
Play area · toys/bowls on hand · multiple dogs
Show when normal excitement is escalating into unsafe physical interaction and when to disengage.
VISUALFriendly dog jumps lightly; body remains loose.
VO“Some jumping is excitement. The key is whether the dog can settle and disengage.”
ON-SCREENEXCITED ≠ AUTOMATICALLY DANGEROUS
VISUALShow repeated jumping, harder contact, mouthing hand/sleeve, grabbing pants.
VO“Repeated jumping, mouthing, and clothing grabbing can signal rising arousal.”
ON-SCREENWATCH THE INTENSITY
VISUALStaged employee repeatedly pushes dog away, grabs, or wrestles. Freeze with red X.
VO“Do not turn rising arousal into a physical wrestling match.”
ON-SCREENWRONG: PUSH • GRAB • WRESTLE
VISUALEmployee becomes neutral, creates space, uses environment/barrier, ends interaction according to SOP.
VO“Stay calm, create space, end the interaction, and get help if control is being lost.”
ON-SCREENCREATE SPACE • END INTERACTION
VISUALDog cannot settle, stiffens, repeatedly targets clothing/hands, or handler is losing balance/control.
VO“If intensity keeps increasing or you are losing control, stop handling and call for backup.”
ON-SCREENRED: STOP + BACKUP
VISUALEnd card.
VO“When play becomes pressure, end the interaction.”
ON-SCREENWHEN PLAY BECOMES PRESSURE — STOP
✓ Correct response
Reduce stimulation, create space, use the environment, disengage, and escalate to backup when needed.
✕ Avoid
Repeatedly pushing with hands, wrestling, grabbing the dog, or continuing after the dog becomes more intense or less able to disengage.
Teach employees to recognize guarding behaviour and avoid turning possession of an item or space into a physical conflict.
VISUALDog with bowl, chew, toy, bed, or kennel space.
VO“Dogs may guard food, toys, bedding, space, or other valued resources.”
ON-SCREENRESOURCE GUARDING
VISUALEmployee approaches; dog stiffens, hovers, freezes, hard stares, blocks access. Freeze.
VO“Watch for tension, freezing, hovering, or blocking when you approach the resource.”
ON-SCREENWATCH THE BODY
VISUALEmployee reaches directly for bowl/toy or into dog’s mouth. Red X.
VO“Do not physically contest the resource with the dog.”
ON-SCREENWRONG: TAKE IT BY FORCE
VISUALEmployee stops approach and follows trainer-approved management/exchange/separation plan.
VO“Use the approved management plan instead of fighting the dog for the item.”
ON-SCREENMANAGE — DON’T CONTEST
VISUALDog escalates from stiffening to growl/teeth/lunge.
VO“If guarding escalates, stop and call for the appropriate handler.”
ON-SCREENRED: STOP + BACKUP
VISUALEnd card.
VO“Don’t fight the dog for the resource.”
ON-SCREENMANAGE THE RESOURCE SAFELY
✓ Correct response
Recognize guarding early, stop pressure, follow trainer-approved management procedure, and use qualified backup when escalation occurs.
✕ Avoid
Grabbing bowls or toys, reaching into the mouth, confronting the dog, or punishing warning behaviour.
Teach employees to identify balanced play and notice when interaction becomes one-sided, intense, or unsafe.
VISUALShow loose bodies, play bow, role reversal, pauses, mutual chase.
VO“Healthy play is loose, balanced, and allows both dogs to disengage.”
ON-SCREENHEALTHY PLAY
VISUALShow intensity increasing: repeated body slams, mounting, fast chase, one dog trying to leave.
VO“Watch when intensity rises or one dog stops choosing the interaction.”
ON-SCREENYELLOW: WATCH CLOSELY
VISUALShow one-sided chase, repeated pinning, cornering, hard stare, no recovery.
VO“When play becomes one-sided, rigid, or relentless, the risk is changing.”
ON-SCREENUNSAFE: ONE-SIDED + RIGID
VISUALEmployee calmly interrupts/separates according to group-play SOP before a fight occurs.
VO“Intervene before the dogs are already fighting.”
ON-SCREENINTERVENE EARLY
VISUALEmployee watches phone / waits for actual fight. Red X.
VO“Do not wait for a bite to prove that play became unsafe.”
ON-SCREENWRONG: WAIT FOR THE FIGHT
VISUALEnd card.
VO“Watch for the change before the fight.”
ON-SCREENREAD THE PLAY, NOT JUST THE FIGHT
✓ Correct response
Monitor reciprocity, body looseness, pauses and disengagement; intervene early when play becomes one-sided or rigid.
✕ Avoid
Assuming all rough play is fine, ignoring one dog trying to escape, or waiting for a fight before intervening.
Session 2
Requires the professional trainer + protective simulation equipment (mannequin / bite suit) on site.
Human-attack incident sequence (3)
Trainer + mannequin/protective suit · shoot 6→7→8 as one continuous staged sequence, multiple camera angles
Establish the first priorities when an actual attack occurs: protect people, coordinate response, contain the dog, and summon help.
VISUALUse mannequin/protective simulation. Dog attack is implied/staged, not provoked.
VO“If an actual attack begins, this is an emergency.”
ON-SCREENEMERGENCY
VISUALSecond employee calls emergency response, alerts team, secures nearby gates/dogs.
VO“Activate the emergency plan and prevent the incident from spreading.”
ON-SCREENCALL • CLEAR • SECURE
VISUALShow trained staff using the facility’s approved separation/containment procedure with barriers/equipment, without showing unsafe improvisation.
VO“Only trained staff should use the facility’s approved emergency procedure.”
ON-SCREENTRAINED RESPONSE ONLY
VISUALOnce separation is achieved, staff protect injured person, call 911 when required, bring first aid, keep dog contained.
VO“Protect the injured person, summon medical help, and keep the dog securely contained.”
ON-SCREENPERSON FIRST • DOG CONTAINED
VISUALFast montage: multiple people rush in, gates left open, people grab randomly. Red X.
VO“Do not create additional victims by rushing in without a plan.”
ON-SCREENDON’T CREATE A SECOND INCIDENT
VISUALEnd card.
VO“Human life first. Containment second.”
ON-SCREENHUMAN LIFE FIRST
✓ Correct response
Activate the emergency plan, secure the area, use only trainer-approved intervention procedures, obtain medical help, and contain the dog.
✕ Avoid
Random rushing, uncoordinated grabbing, leaving gates unsecured, or prioritizing punishment of the dog over human safety.
Teach that a handler-down situation is an immediate escalation requiring emergency response and coordinated assistance.
VISUALStaged dog pulls/lunges; handler loses balance and falls.
VO“A handler on the ground is immediately more vulnerable.”
ON-SCREENHANDLER DOWN
VISUALOverhead view: dog, fallen employee, nearby gate, second employee.
VO“Once a handler is down, the situation must be treated as an emergency.”
ON-SCREENESCALATE RESPONSE
VISUALFallen employee wrestles upward; second employee rushes straight into bite zone. Red X.
VO“Do not turn a fall into uncontrolled wrestling or a second victim.”
ON-SCREENWRONG: PANIC + PILE IN
VISUALFallen employee follows trainer-approved protective posture/exit procedure; second employee activates response and creates safe separation.
VO“Follow the approved protective procedure while trained staff create separation and control the scene.”
ON-SCREENPROTECT • SEPARATE • CONTROL
VISUALShow “handler down” icon triggering emergency.
VO“A handler down is not a normal handling problem. It is an emergency condition.”
ON-SCREENRED: EMERGENCY
VISUALEnd card.
VO“A handler down equals emergency response.”
ON-SCREENHANDLER DOWN = EMERGENCY
✓ Correct response
Trigger emergency response, protect the fallen employee, use trained team separation/containment procedures, and call medical help when needed.
✕ Avoid
Trying to physically wrestle from the ground, other staff piling into the same space, or treating the situation as routine handling.
Teach backup staff to help deliberately and avoid becoming a second victim.
VISUALEmployee B sees Employee A in danger.
VO“The second employee needs a role, not an emotional reaction.”
ON-SCREENBACKUP = ROLE + PLAN
VISUALEmployee B runs directly toward dog and reaches in. Red X.
VO“Running straight into the bite zone can create a second victim.”
ON-SCREENWRONG: RUSH IN
VISUALEmployee B assesses entry path, alerts team, calls emergency assistance, closes surrounding gates.
VO“First, assess, alert, and secure the surrounding area.”
ON-SCREENASSESS • ALERT • SECURE
VISUALEmployee B obtains approved barrier/equipment and follows designated rescue role.
VO“Use only the rescue role and equipment you were trained to use.”
ON-SCREENUSE YOUR ASSIGNED ROLE
VISUALEmployee B helps protect injured person while dog remains contained.
VO“Once separated, protect the injured person and keep the dog contained.”
ON-SCREENPERSON SAFE • DOG SECURE
VISUALEnd card.
VO“Help without creating a second victim.”
ON-SCREENDON’T BECOME VICTIM #2
✓ Correct response
Assess, alert, secure gates/other dogs, use assigned trainer-approved rescue role, and support medical response.
✕ Avoid
Running in reflexively, grabbing without assessing, or interfering with other responders without a defined role.
Dog-fight drills (3)
Trainer-run simulation · 2–3 trained staff
Teach early intervention at the pre-fight stage, while dogs can still be redirected or separated safely.
VISUALTwo dogs interacting. On-screen prompt: “Would you intervene now?”
VO“The safest fight-breaking technique is preventing the fight.”
ON-SCREENWOULD YOU INTERVENE NOW?
VISUALShow prolonged hard stare, blocking, stiff posture, escalating chase, repeated pinning, refusal to disengage.
VO“Look for rigidity, fixation, blocking, and repeated escalation.”
ON-SCREENFIXATION • RIGIDITY • ESCALATION
VISUALEmployee says/acts “let’s see what happens.” Dogs escalate. Red X.
VO“Waiting for certainty can mean waiting until the fight has already started.”
ON-SCREENWRONG: WAIT AND SEE
VISUALEmployee follows play-area SOP to interrupt/separate early while dogs remain controllable.
VO“Interrupt early while the dogs are still responsive and controllable.”
ON-SCREENEARLY INTERVENTION
VISUALDogs no longer responsive to interruption / immediate threat.
VO“If the dogs are no longer controllable, transition to the emergency fight protocol.”
ON-SCREENRED: EMERGENCY PROTOCOL
VISUALEnd card.
VO“Early intervention is the best fight-breaking technique.”
ON-SCREENPREVENT THE FIGHT
✓ Correct response
Recognize the pre-fight change and use the facility’s early-intervention/group-separation procedure before the situation becomes an emergency.
✕ Avoid
Waiting for “proof,” ignoring fixation and rigidity, or delaying until physical fighting begins.
Create a short, memorable list of actions that expose employees to redirected bites and unnecessary danger.
VISUALFast title card with staged fight audio/visual cue.
VO“When dogs are fighting, avoid the bite zone.”
ON-SCREENDOG FIGHT: NEVER DO THIS
VISUALStaged mannequin/dog simulation; hands reaching between mouths. Red X.
VO“Never put your hands between fighting dogs.”
ON-SCREENNEVER: HANDS BETWEEN DOGS
VISUALStaged employee leans face toward dogs. Red X.
VO“Never put your face close to the fight.”
ON-SCREENNEVER: FACE IN BITE ZONE
VISUALStaged blind collar grab. Red X.
VO“Do not blindly grab collars in an active fight.”
ON-SCREENNEVER: BLIND GRAB
VISUALMultiple employees rush in. Red X.
VO“Do not have multiple people rush in without assigned roles.”
ON-SCREENNEVER: RANDOM PILE-IN
VISUALShow employees retrieving approved barriers/equipment and taking assigned positions, no detailed physical technique.
VO“Use only the facility’s trained, approved separation procedure.”
ON-SCREENTRAINED PROCEDURE ONLY
VISUALEnd card.
VO“Hands away from the bite zone.”
ON-SCREENHANDS AWAY FROM THE BITE ZONE
✓ Correct response
Use only trainer-approved, practiced fight-separation procedures with assigned roles and approved equipment.
✕ Avoid
Hands between dogs, face near dogs, blind collar grabs, hugging/restraining fighting dogs, or multiple employees rushing in randomly.
Show how the kennel’s trained team responds as a coordinated unit without improvisation.
VISUALControlled simulation. Wide/overhead camera.
VO“A serious dog fight requires a team procedure, not improvisation.”
ON-SCREENTEAM EMERGENCY
VISUALFreeze and label: Handler A, Handler B, gate/barrier, safe area.
VO“Each person must know their role before entering the incident.”
ON-SCREENHANDLER A • HANDLER B • SAFE AREA
VISUALShow team using trainer-approved procedure/equipment without instructional detail that encourages untrained imitation.
VO“Use the facility’s approved separation method exactly as trained.”
ON-SCREENTRAINED METHOD ONLY
VISUALDogs moved to separate secure areas; gates closed.
VO“Once separated, secure both dogs and do not immediately reintroduce them.”
ON-SCREENSEPARATE + SECURE
VISUALQuick shots: injury check, supervisor notification, incident report.
VO“Assess injuries, notify the supervisor, and document the incident.”
ON-SCREENASSESS • REPORT • REVIEW
VISUALEnd card.
VO“Separate. Secure. Do not reintroduce.”
ON-SCREENSEPARATE • SECURE • NO REINTRODUCTION
✓ Correct response
Use rehearsed roles and trainer-approved separation procedure, secure dogs independently, assess injuries, and report the incident.
✕ Avoid
Everyone improvises, multiple people give conflicting commands, dogs are released too soon, or the incident is not documented.
Other emergency scenarios (3)
Lower staging complexity · barrier/gate as needed
Teach employees what to prioritize when a warning escalates into an active threat before a bite occurs.
VISUALControlled staged scene: handler near dog; dog suddenly lunges.
VO“When a dog lunges, your priority changes immediately.”
ON-SCREENACTIVE THREAT
VISUALFreeze wide shot showing handler position, exit, barrier, dog path.
VO“Look for three things: distance, barrier, and escape route.”
ON-SCREENDISTANCE • BARRIER • EXIT
VISUALEmployee advances, reaches toward collar/face, or corners self. Red X.
VO“Do not move into the bite zone or turn the moment into a physical confrontation.”
ON-SCREENWRONG: MOVE CLOSER
VISUALEmployee creates separation, uses available environmental barrier, exits safely per SOP, calls for assistance.
VO“Create safe separation, protect your exit, and call for help.”
ON-SCREENCREATE SPACE • EXIT • CALL
VISUALDog continues targeting, repeated lunges, handler cannot safely exit.
VO“Repeated lunging or loss of safe control is a red condition. Stop the task.”
ON-SCREENRED: STOP HANDLING
VISUALEnd card.
VO“Create space. Don’t create a fight.”
ON-SCREENSPACE BEFORE CONTROL
✓ Correct response
Prioritize safe separation, barrier use, exit, containment, and backup according to facility SOP.
✕ Avoid
Advancing, reaching toward the dog’s face or collar, cornering yourself, or attempting to physically overpower the dog.
Teach a coordinated escape response that prioritizes perimeter control and prevention of additional escapes.
VISUALStaged gate opens; dog slips leash or exits enclosure.
VO“When a dog gets loose, do not turn the whole facility into a chase.”
ON-SCREENLOOSE DOG
VISUALSeveral employees run after dog; another gate remains open. Red X.
VO“A chaotic chase can create more loose dogs and more risk.”
ON-SCREENWRONG: EVERYBODY CHASE
VISUALStaff close perimeter gates, secure nearby dogs, communicate dog description/location.
VO“Contain the area first and prevent a second escape.”
ON-SCREENCONTAIN FIRST
VISUALOne employee tracks/recover per approved procedure; others hold gates and manage traffic.
VO“Assign clear roles and recover the dog using the trained procedure.”
ON-SCREENONE PLAN • CLEAR ROLES
VISUALDog recovered, leash/gate checked, incident logged.
VO“After recovery, secure the dog, identify the failure, and report the incident.”
ON-SCREENSECURE • CHECK • REPORT
VISUALEnd card.
VO“Contain first. Recover second.”
ON-SCREENCONTAIN FIRST
✓ Correct response
Secure perimeter and other dogs, communicate clearly, assign recovery roles, and follow the facility’s trained escape procedure.
✕ Avoid
Everyone chases, doors/gates are left unsecured, no one controls other dogs, and there is no single incident lead.
Define what two-person handling actually means: one plan, two distinct roles, clear stop conditions.
VISUALTwo employees stand outside kennel with dog profile/equipment.
VO“Two-person handling begins before the door opens.”
ON-SCREENBRIEF BEFORE ENTRY
VISUALOn-screen labels: PRIMARY HANDLER / SAFETY-BACKUP HANDLER.
VO“One person controls the dog. The other controls the environment and backup plan.”
ON-SCREENPRIMARY • SAFETY/BACKUP
VISUALCheck leash/harness, gates, transfer route, barriers, communication word.
VO“Confirm equipment, route, and the exact condition that will stop the task.”
ON-SCREENEQUIPMENT • ROUTE • STOP CONDITION
VISUALTeam performs controlled task, one communicates, one manages gate/space.
VO“Two handlers should reduce confusion, not double the number of hands on the dog.”
ON-SCREENONE LEAD • ONE BACKUP
VISUALBoth reach/grab at once, conflicting commands. Red X.
VO“Do not have both employees improvise or compete for control.”
ON-SCREENWRONG: TWO PEOPLE, NO PLAN
VISUALEnd card.
VO“Two handlers. Two roles. One plan.”
ON-SCREENTWO ROLES • ONE PLAN
✓ Correct response
Assign primary and safety roles, check equipment and route, agree on stop conditions, and keep communication simple and deliberate.
✕ Avoid
Both handlers grabbing or giving commands simultaneously, unclear responsibility, no pre-brief, or no abort criteria.
Compiled in post (1)
No new footage — edited from clips captured across Sessions 1 & 2.
Make stopping a task an explicit professional safety behaviour, not a sign of weakness or failure.
VISUALQuick clips from earlier videos: freeze, repeated jumping, lunge, guarding, painful dog, crowding.
VO“Professional handling includes knowing when to stop.”
ON-SCREENWHEN DO YOU STOP?
VISUALEach clip freezes with YES/NO prompt.
VO“Stop when the dog’s behaviour changes suddenly, you lose control, you lose your exit, required equipment is missing, or the task exceeds your certification.”
ON-SCREENSTOP CONDITIONS
VISUALEmployee hesitates and continues; on-screen quote “I should be able to handle this.” Red X.
VO“Continuing because you do not want to look afraid is not professional handling.”
ON-SCREENWRONG: EGO OVER SAFETY
VISUALEmployee stops, exits safely, radios supervisor/backup, updates dog handling status.
VO“Stop the task, create safety, and call the appropriate handler.”
ON-SCREENSTOP • SAFE • CALL
VISUALManager acknowledges backup call; no criticism.
VO“Asking for backup is correct procedure, not failure.”
ON-SCREENBACKUP = CORRECT PROCEDURE
VISUALStrong end card.
VO“If you are not in control, stop.”
ON-SCREENIF YOU ARE NOT IN CONTROL — STOP
✓ Correct response
Stop when conditions exceed safe control or certification, create distance, notify the appropriate supervisor, and document new risk information.
✕ Avoid
Continuing from embarrassment, ego, pressure, staffing shortage, or fear of appearing inexperienced.
03 Production-Wide Standards
Client Review
00 About This Page
This page reflects what was actually filmed: the 9-video Kennel University Protocol checklist. Click any video to open it and watch the finished cut inline, with the goal and final takeaway it's built around.
01 Protocol Videos
Correct Way first, then Wrong Way, then the final takeaway — the same structure in every video.
Complete the observation, preparation, and escape-route check before opening the kennel door. Do not open first and assess later.
STOP. LOOK. PLAN. THEN OPEN.
Clear dogs away from the opening before any gate is opened to prevent doorway crowding and rushing.
CLEAR → OPEN → PASS → CLOSE → CHECK.
Make leash attachment a standard procedure instead of grabbing the collar, chasing the dog, or repeatedly reaching in a confined space.
EQUIPMENT READY BEFORE CONTACT.
Unleash only after the destination area is fully secure so the dog cannot rush through a gate or door as soon as the leash comes off.
SECURE FIRST. UNLEASH SECOND.
Treat the entire route as one continuous protocol instead of managing only the step directly in front of you.
CLEAR THE ROUTE BEFORE MOVING THE DOG.
End the play session safely: gain control of the target dog first, manage the exit, then secure the kennel.
DOG IS NOT RELEASED UNTIL THE KENNEL IS SECURED.
Prevent any accidental contact between a solo dog and other dogs — area isolation and clear team communication.
SOLO MEANS ZERO ACCIDENTAL CONTACT.
Prevent the handler from being surrounded, knocked down, or losing an escape route at the gate opening.
DO NOT ENTER INTO A CROWD AT THE GATE.
Manage the dogs before managing the gate so no dog escapes during the opening.
CONTROL THE DOGS BEFORE CONTROLLING THE GATE.
02 Real Incident Case Studies
Separate from the protocol videos above — built from existing yard footage and trainer review notes, not reshot. Now cut as 11 standalone videos, each with narration and on-screen text.
Should have been watching body language and stalking. The dog was stalking and circling the other dog for at least 15–20 secs prior to the altercation. Didn't call for help on walkie. • Having a bite stick in the yard would have helped this situation. The bed works okay, but took too long. • Not removing the dog right after the fight — it could have caused another fight.
Staff member being in the yard and creating a good flow (walking around) would prevent this and keep the group calm.
Having staff with eyes on anxious dogs at all times can prevent this.
Golden wasn't leaving Frankie (poodle) alone. Staff should have been watching the dogs' behaviour towards each other.
Excessive humping could have been avoided with recalling or body blocking.
Staff in the yard were way too slow to act on it. Staff at the gate were actively adding “fuel to the fire” by letting more dogs through the gate into the yard.
This video is the reason bite sticks need to be present.
Hump train that should have been split up sooner. This is why body language should always be closely watched.
Both dogs had stiff body language — one should have been recalled back to staff.
What happens when you are not watching your feet coming out of a gate, especially when the dog is separated for a reason. The dog should've been grabbed and removed to go back inside. Correct sequence: slip-lead the dog, hold the door, and radio to confirm it's clear to bring the dog in. Once that dog is away, check on the other dog. The other staff member should have moved the attacked dog into the time-out area.
Looks like Chester the boxer. The best thing to do is act quickly and quietly — the boxer didn't react until a sound was made.